GSA is a leading provider of contract cleaning and support services, working in partnership with throughout the UK and Ireland. Established in 1997, they specialise in retail, distribution centres and corporate office cleaning.
Moving away from an old logo can be a difficult process for some businesses as they have an affinity with it that is hard to drop, so I rebalanced the old logo with a friendly rounder look. Looking at the old 'A' part of the logo, refining it, making more sense of how it should be presented, and making the 'GS' part stronger and legible when shown at a smaller size.
Keeping the lime green and adding in some compliment colours for a light and dark style.