Branding a Loch Lomond Hotel
I have been collaborating with The Inn on Loch Lomond as we embark on a journey to redefine and elevate their brand. Together, we are breathing new life into their image, creating a captivating and unforgettable experience. First up has been the creation of stunning new menus that embody the essence of the brand. These exquisite hard-backed menus proudly display the iconic brand name on the front cover and exude a sense of class and sophistication. The menus also feature an innovative system that allows for seamless changes to the internal paper part, ensuring flexibility and adaptability.
As summer gracefully transitions into autumn, I had the privilege of designing captivating seasonal leaflets to help the Inn on Loch Lomond Hotel promote their offerings.
I crafted two distinctive leaflets, each with its own unique appeal. The first one beckons guests to a luxurious two-night stay, complete with Champagne, sumptuous dinners, and live musical entertainment. The second leaflet is designed to capture the essence of celebration during evening festivities. Both exude an air of festive luxury, thanks to the use of uncoated paper with an added touch of foil on the cover.
My focus throughout this project was to highlight the hotel's culinary delights, lavish accommodation, and the awe-inspiring beauty of Loch Lomond. To achieve this, I employed captivating photography and clean, elegant designs.
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