I am delighted to showcase the successful rebranding journey of Dunblane Dental Practice. The project was a collaboration with Jennifer from Black and White Marketing, recognising the potential for growth and entrusting me to craft a brand that would propel the practice forward.
The mission was clear: create a brand that authentically reflected the values of Dunblane Dental Practice and laid the foundation for future success. Guided by Jennifer's insights, we embarked on a creative process that resulted in a new logo, carefully curated colour palette, and a unique typography style that distinctly defined the practice.
Commitment to consistency was paramount. We developed comprehensive brand guidelines, ensuring cohesion across all touchpoints, from the logo's usage to colour schemes and marketing materials. Simultaneously, we redesigned the practice's website, focusing on a user-friendly interface and seamless alignment with the new branding.
Close collaboration and communication between me, the Dunblane Dental Practice staff, and Jennifer were crucial. This dynamic synergy not only created an authentic brand but also laid the groundwork for future growth.
Marketing: Black & White Marketing