I have created a unique brand identity for Eleanor Forrest's new venture as a Scottish Tourist Guide.
Eleanor's passion for showcasing the beauty and rich history of Scotland was truly inspiring, and I aimed to capture this essence in her brand.
Brand Identity: Establishing a cohesive brand identity was key to conveying Eleanor's professionalism and commitment to providing an exceptional experience. The colour palette, typography, and imagery were curated to reflect the warmth, heritage, and adventure that define her tours.
Guidelines for Consistency: To ensure a consistent brand presence, I developed comprehensive guidelines. These guidelines empower Eleanor and her team to maintain a unified look across all touchpoints, from digital platforms to printed materials.
Application Across Platforms: The beauty of the new brand shines through in its application across various platforms. Whether it's a social media post, a brochure, or business cards, Eleanor's brand is now instantly recognizable and evokes the spirit of exploration.
Unveiling a Journey: Eleanor Forrest's new brand is more than a visual identity; it's an invitation to embark on a captivating journey through the heart of Scotland. I'm honored to have been part of this project and to contribute to the success of such a remarkable venture.