The Loch Lomond Coffee Company required a new brand identity to help promote and sell their new coffee. The squirrel icon that I created was inspired by the fact that they were donating 50p from each coffee bag sold to support the red squirrel conservation.
I developed the body of the squirrel into a coffee bean and the tail signified the roasting flame of the beans. This identity has helped shape the brand and expanded it into various marketing items including, bags, t-shirts, car livery, hats, etc.