I joined forces with Great Western Golf to spearhead a comprehensive rebranding venture. Their prior brand identity lacked a distinctive character and failed to convey the welcoming atmosphere of a destination with a dedicated and tech-savvy team leading their industry.
In my endeavor, I set out to redefine their logo by delving deep into the essence of their business. It wasn't just a place for golf; it was a thriving community where visitors found a true sense of belonging, continually benefiting from the cutting-edge technology reshaping their industry. As part of this effort, I created new signage, marketing materials, engaged in professional photography, and developed a modern website, all designed to ignite interest and streamline customer bookings.
Our collaborative process involved several iterations, culminating in a final design featuring a hole flag marker symbolizing number 1 – the first choice, the top destination, hitting the target, and establishing a meaningful connection. We also introduced a new tagline that seamlessly integrated the business's core beliefs, instilling a sense of belonging.
The website played a pivotal role in promoting their state-of-the-art driving range and the Jurassic Parr adventure golf. It offered a user-friendly platform for booking lessons and was interactive enough for the marketing team to handle, including the ability to create email campaigns and keep content current. We employed an administration system that simplified tasks, empowering Great Western Golf to confidently stride into the future.
Don't hesitate to explore their revitalized website at www.greatwesterngolf.co.uk.
Photography credit: Lucy Knott Photography