Following a competitive pitch I was awarded the branding work for Love Loch Lomond’s new Autumn and Winter campaign.
I created a new identity that compliments the Love Loch Lomond brand and will work alongside their partners’ brands. I created a full suite of logos and social icons; along with brand guidelines and advertising for the project.
The new campaign entitled ‘Rediscover Loch Lomond’ aims to entice previous visitors back to enjoy new attractions and catch the attention of new tourists to Loch Lomond and the surrounding area. The campaign will be targeting holidaymakers from Edinburgh, Aberdeen, Dundee and Newcastle for short breaks and longer staycations.
The arrows around the logo signify return, encouraging us to keep coming back, time and time again. I am highlighting the ‘re’ in the revitalised brand and repeating the use of “re” in accompanying copy headlines. This allows the brand to be applied to a selection of attractions that deserve to be “re”-visited; whether it is for those peaceful moments, adventurous activities, luxurious food and drink or just relaxation in the beautiful surroundings. The chosen colour palette helps compliment the autumn/winter campaign timeframe. The chosen fonts highlight a feeling of comfort and friendliness.
Deliverables:
Branding
Campaign Naming
Brand Guidelines
Copywriting
Advertising
Thanks:
Copywriting: Jennifer Lynn (Black & White Marketing)
Karen Donnelly & Audrey Calder at Love Loch Lomond